Product Designer
The hardest part of design is... keeping features out.
— Don Norman
The hardest part of design is... keeping features out.
— Don Norman
Placeholder for this case study. This space can later hold a short overview of the enterprise dashboard work for automotiveMastermind.
Add a few lines about the problem space, your design approach, and outcomes.
Built using a modular component system powered by React and documented through Storybook, allowing design and engineering teams to maintain brand consistency while supporting multiple OEM deployments.
Showroom was designed to simplify complex vehicle incentives and upgrade scenarios into a clear, guided experience. Customers can quickly understand how trade-ins, incentives, and payment terms affect their monthly payment, making upgrade decisions easier and more transparent.
Showroom is a white-label platform that enables automotive OEMs to deploy branded digital showroom experiences across dealership networks nationwide.
It ensures every offer, vehicle presentation, and incentive remains consistent with brand standards while giving dealerships a powerful way to engage with customers.
Designing the Showroom experience required balancing the needs of three very different stakeholders: OEM brand teams, dealership staff, and customers. Each group needed a seamless experience, while the platform still had to scale across dealership networks nationwide.
The core challenge was creating a system flexible enough to support multiple automotive brands while remaining strictly compliant with OEM brand guidelines.
Built using a modular component system powered by React and documented through Storybook, allowing design and engineering teams to maintain brand consistency while supporting multiple OEM deployments.
Showroom was designed to simplify complex vehicle incentives and upgrade scenarios into a clear, guided experience. Customers can quickly understand how trade-ins, incentives, and payment terms affect their monthly payment, making upgrade decisions easier and more transparent.
Minimal placeholder copy for this case study. This space can later hold a short overview of the brief, constraints, and outcome for the Mentelpez work with Hawaiian Airlines.
Add a few lines about the problem space, your design approach, and how you measured success.
Built using a modular component system powered by React and documented through Storybook, allowing design and engineering teams to maintain brand consistency while supporting multiple OEM deployments.
Showroom was designed to simplify complex vehicle incentives and upgrade scenarios into a clear, guided experience. Customers can quickly understand how trade-ins, incentives, and payment terms affect their monthly payment, making upgrade decisions easier and more transparent.
Minimal placeholder copy for this case study. This section can later hold a concise summary of the admin tools work you led for Omidyar Group.
Consider outlining a before-and-after of the tools ecosystem, how you clarified stakeholder needs, and what changed in the day-to-day workflows.
Built using a modular component system powered by React and documented through Storybook, allowing design and engineering teams to maintain brand consistency while supporting multiple OEM deployments.
Showroom was designed to simplify complex vehicle incentives and upgrade scenarios into a clear, guided experience. Customers can quickly understand how trade-ins, incentives, and payment terms affect their monthly payment, making upgrade decisions easier and more transparent.
Based in Honolulu, HI
I'm a senior product designer specializing in enterprise systems, internal tools, and scalable applications.
With a depth of experience collaborating with cross-functional teams across automotive, transportation, and healthcare, I enjoy the challenge of distilling complex requirements into intuitive and efficient digital experiences.
Skills
Prior Work
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Built using a modular component system powered by React and documented through Storybook, allowing design and engineering teams to maintain brand consistency while supporting multiple OEM deployments.
Showroom was designed to simplify complex vehicle incentives and upgrade scenarios into a clear, guided experience. Customers can quickly understand how trade-ins, incentives, and payment terms affect their monthly payment, making upgrade decisions easier and more transparent.